It's always a pleasure to work for one of my regular corporate clients, Shake Shack UK. Recently they opened their second UK restaurant at the Westfield Shopping Centre, Stratford in East London. The festivities began with a Launch party on the Tuesday evening with many of the companies senior figures from abroad attending alongside many other suppliers and industry experts. DJ Martin 2 Smoove and DJ Beat a Maxx ran the decks while the upcoming band, The Coronas played a great set for the guests. The Weds saw the restaurant open to the public, and the weekend saw a whole variety of experiential activity take place around the shopping mall to promote Shake Shack, including the London Lions basketball club running a basketball shooting competition on a specially built court in the centre, giving away prizes ranging from burgers, sunglasses, t shirts and London Lions tickets. Inside the centre a variety of bands played on stage and a Spray Wall was set up where people could create their own art with a virtual spray can!
Below is a selection of images from the events: